o On January 15, the Kentucky Lottery launches its first ever Internet-based promotion with the Elvis scratch-off ticket. Players can enter tickets for a grand prize of a two night vacation for two to Elvis Presley’s Graceland in Memphis.
o On March 4, the Kentucky Lottery launches a new five-number online game called Kentucky Cash Ball. The $1 game offers eight ways to win a prize and the game is similar to a mini-Powerball. The game’s top prize is $200,000 and drawings are held three days per week, on Tuesdays, Thursdays, and Saturdays. The new game is kicked off with a statewide promotional tour.
o On April 16, the Kentucky Lottery teamed up with Pepsi Bottlers to offer more ways to win on a scratch-off ticket. Cold Cash, a new $2 ticket, offers a chance to win cash prizes as well as Pepsi products. Every ticket wins a prize! If the ticket is not a cash winner, it will offer a free 20-ounce Pepsi product.
o On April 16, Steve Bugg of Harrodsburg becomes the first winner of the $200,000 Kentucky Cash Ball top prize.
o On May 7, the Kentucky Lottery introduces its second $10 scratch-off ticket, Kentucky Road Trip. It features eight different games that are all associated with Kentucky. The game offers a top prize of $250,000 and 20 chances to win.
o On May 21, the KLC achieves the highest form of recognition in the area of governmental accounting and finance reporting for the seventh straight year. They received the Certificate of Achievement for Excellence in Financial Reporting from the Government Finance Officers Association (GFOA) of the United States and Canada.
o On May 31, the Kentucky Lottery announces its plan to restructure the sales organization. As a result of extensive analysis of its field services delivery structure, the plan calls for closing two of the seven regional offices, effective August 1. The changes are expected to save the Kentucky Lottery $500,000 annually. The two offices closing are located in Florence and Ashland.
o On June 15, the Kentucky Lottery introduces the first ever “Fun Card.” The “Fun Card” is a small card, looking much like a credit card. It has four peel-off coupons on the back that can be redeemed at any Kentucky Lottery retailer. Once the coupons have been redeemed, players can mail in the card for a chance to win a seven-night Carnival Cruise for two.
o On June 30, the Kentucky Lottery decides to end the Player’s Choice probability games. While the innovative product showed promise, it did not meet sales expectations.
o On June 30, Fiscal Year 2001 ended with a bang! The Kentucky Lottery set a then- sales record with $590.85 million for the fiscal year! And record sales also meant then- record commissions to retailers. For FY ‘01, Kentucky Lottery retailers earned $36.34 million! Kentucky Lottery players also set a record for the time, cashing in $349.82 million in prizes for FY ‘01. In addition, the citizens of Kentucky benefited from the $159.1 million provided by Lottery proceeds.
o David Edwards of Westwood, KY claimed one of four jackpot-winning tickets from a then-record Powerball jackpot of $295 million. Edwards received $41.5 million in cash.
o On September 9, the Kentucky Lottery introduced a new online game, Lotto South. It replaced Lotto Kentucky, the flagship game since 1989. Lotto South is a multi-state game played with Virginia and Georgia. Jackpots start at $2 million. The first Lotto South drawing was on September 12.
o On December 4, the Kentucky Lottery launches a new, redesigned web site. Among the features of the new site are the ability to view drawings online, a scrolling message bar, and a large promotional window that tells players about the newest promotion, tickets, etc. The new site has bright colors, and is fun and easy to navigate.